Is Blackberry making a comeback?

In today's world of smartphones many people believe that the iPhone and the Android are the top competitors, while one of the first smart phones ever, the Blackberry, is all but forgotten among my generation. When I think of Blackberry I think of executives and businessmen who need to check their email on the go, while when I think of iPhones I think of the young and techno savvy. For a while Blackberry hung onto its claim on the businessman and stuck with its original design, but in 2010 it released the Torch series which has touchscreens. In this way they seemed to want to capture both the businessmen who were their typical customer, and reach out to the younger generations as well.

With this choice there is a risk of straddling, and ultimately providing service poorly in two ways, but I think with the smartphone industry if Blackberry did not offer a touch screen it would end up losing even its most loyal customers. Also I feel that Blackberry is going about adding a new service to their phones in the right way. The Torch series (all of which have touch screens) come in three different designs. The original where there is a screen with a slide out key board, the second model which looks very similar to the iPhone and Android phones, and the newest one that looks like a traditional Blackberry just with a touchscreen. While I still think the smart phone industry is a highly competitive industry that is dominated by two giants, Blackberry who has long been a player is making the right choices to getting back in the game.